Press Release

 

For the second consecutive year, Insomniac’s Troubadour Stage will bring incredible production, awe-inspiring special effects and world renowned artists to the three-day Life is Beautiful Music & Art Festival. The all encompassing music, art, culinary and learning experience is set to take over 18 city blocks in the heart of Downtown Las Vegas Sept. 23 – 25, 2016.

“Life Is Beautiful is a festival that is so unique and inspiring in all areas of creative expression from art and music to food and learning,” said Pasquale Rotella, Founder and CEO of Insomniac. “We are proud to be collaborating again and we look forward to bringing back the massive Troubadour Stage for fans to enjoy a weekend of incredible dance music performances.”

Standing 120 feet wide and 240 feet long, the domed Troubadour Stage features more than 10 lasers, 200 lighting fixtures and 590 video tiles hanging from its towering ceiling. Fans will be taken on a multi-sensory musical journey as 25 diverse artists perform unforgettable sets. Musical highlights from last year include Porter Robinson (live), Carnage, Cashmere Cat, Giraffage, Jauz, Madeon, The Magician, What So Not and more.

In addition to the spectacular Troubadour Stage, Insomniac’s iconic art cars will roam the festival grounds, treating fans to pop up performances throughout the streets each night.

About Life is Beautiful

Life is Beautiful Music & Art Festival is an annual celebration where people from all walks of life (generations, orientation, race, religion, and nationality) come together and create an experience centered in music, art, taste and ideas. That gathering of people, by very nature, becomes a platform in which positivity prevails, culture and creativity thrive and transformation occurs.

Life is Beautiful launched in October 2013 featuring marquee musicians, chefs, artists and speakers. Held in the heart of Downtown Las Vegas, Life is Beautiful attracted more than 100,000 attendees in 2015.

About Insomniac

Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next-generation special effects, these events captivate the senses and inspire a unique level of fan interaction. The quality of the experience is the company’s top priority.

Throughout its 23-year history, Insomniac has produced more than 1,000 festivals, concerts and club nights for nearly 5 million attendees across three continents. Insomniac’s events are held in California, Florida, Michigan, Nevada, New York, the United Kingdom, Mexico and Brazil. The company’s premier annual event, Electric Daisy Carnival Las Vegas, is the largest multi-day music festival in North America, and attracted more than 400,000 fans over three days in June 2016.

The company was founded by Pasquale Rotella, and has been based in Los Angeles since it was formed in 1993.

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